Summary
Digital marketing and project manager (Amazon.co.uk / Domino Records / Universal Music) with over 10 years experience.
Additional experience as award winning international marketing manager (Music Week Awards 2005).
Additional experience as award winning international marketing manager (Music Week Awards 2005).
Public Company; VIVEF; Music industry
January 2011 – Present (4 months)
Working within the digital operation team and in close coordination with the digital business dev team to develop and implement new multimedia entertainment services for key strategic partners.
Participating on a large scope of services from web, wap to IVR, with audio and video content.
Currently focused on large scale international project in conjunction with external software company to enable UMGI to roll out strategic marketing promotions worldwide quickly and more easily.
Participating on a large scope of services from web, wap to IVR, with audio and video content.
Currently focused on large scale international project in conjunction with external software company to enable UMGI to roll out strategic marketing promotions worldwide quickly and more easily.
Information Technology and Services industry
August 2010 – Present (9 months)
Worked with artist management teams alongside direct to consumer platform (Topspin) to improve their artist presence and direct to consumer strategy as well as designing the websites, mailings and pages to implement.
I also created websites for some small businesses (Mason & Taylor) and advised on social media strategy, set up email capture etc.
I am still available for small web design projects in my free time.
I also created websites for some small businesses (Mason & Taylor) and advised on social media strategy, set up email capture etc.
I am still available for small web design projects in my free time.
Nonprofit; Civic & Social Organization industry
December 2010 – January 2011 (2 months)
I took a month out to work alongside a fantastic bunch of people at 38degrees helping with their Save The Forests campaign.
The site uses email and online marketing to help the community campaign on issues that matter to them.
The campaign went on to generate more than half a million signatures which helped force the government to uturn on their policy.
The site uses email and online marketing to help the community campaign on issues that matter to them.
The campaign went on to generate more than half a million signatures which helped force the government to uturn on their policy.
Music industry
May 2008 – July 2010 (2 years 3 months)
Managed every aspect of digital marketing including social media strategy, fanbase building and data capture, email marketing, SEM and third party channels (Youtube, Myspace etc.).
Worked closely with product managers to advise on best practices and appropriate digital marketing strategies and support for each release.
Project managed, implemented and ran own artist ecommerce platform and pitched to key artists (e.g. Arctic Monkeys).
Implemented 2 key standalone brand projects. One in conjunction with Uniqlo (www.dominorecordco.com/uniqlo) and one with a TV production company (www.doublesixclub.tv).
Worked closely with product managers to advise on best practices and appropriate digital marketing strategies and support for each release.
Project managed, implemented and ran own artist ecommerce platform and pitched to key artists (e.g. Arctic Monkeys).
Implemented 2 key standalone brand projects. One in conjunction with Uniqlo (www.dominorecordco.com/uniqlo) and one with a TV production company (www.doublesixclub.tv).
Music industry
May 2004 – May 2008 (4 years 1 month)
Won 2005 Music Week International Marketing Award for first Franz Ferdinand record and nominated again in 2006.
This required fantastic attention to detail, communication skills, excellent project planning and co-ordination and a good head for figures.
Managed budgets, analysed and approved marketing plans and spends, questioned sales targets, provided advertising assets and oversaw promo activity
This required fantastic attention to detail, communication skills, excellent project planning and co-ordination and a good head for figures.
Managed budgets, analysed and approved marketing plans and spends, questioned sales targets, provided advertising assets and oversaw promo activity
Music industry
May 2003 – May 2004 (1 year 1 month)
Worked closely with distributor to provide sales notes, ship targets, marketing packs with retailers etc.
Provided communication between the project managers (at that time focused more on non-retail marketing) and the distributor, updating on sales etc.
Provided communication between the project managers (at that time focused more on non-retail marketing) and the distributor, updating on sales etc.
Privately Held; 1-10 employees; Internet industry
July 2001 – May 2003 (1 year 11 months)
Managed several categories selling marketing packs and placement to labels via distributor reps.
Wrote, generated and selected segmented database targeted music emails to over 100,000 addresses with follow up analytical reports (open rates, conversions etc.) using internal statistical tools.
Statistical go-to for the music business team, reporting on market share, traffic and email stats with keen focus on ROI.
Generated statistical reports on A/B testing of proposed detail page changes, testing new designs and writing detailed report and drawing conclusions on which elements were driving sales.
Writing, commissioning & editing interviews, features and reviews.
Wrote, generated and selected segmented database targeted music emails to over 100,000 addresses with follow up analytical reports (open rates, conversions etc.) using internal statistical tools.
Statistical go-to for the music business team, reporting on market share, traffic and email stats with keen focus on ROI.
Generated statistical reports on A/B testing of proposed detail page changes, testing new designs and writing detailed report and drawing conclusions on which elements were driving sales.
Writing, commissioning & editing interviews, features and reviews.
Privately Held; 1-10 employees; Internet industry
September 1999 – July 2001 (1 year 11 months)
Project managed music database launch to ensure delivered on time and with high level of accuracy.
Recruitment, training and management of a team of music catalogue specialists.
Worked on analysis of various data feeds that were purchased to create the final database and produced full, detailed reports re: the efficiency of each feed vs. costs for the business team to make commercial decisions from.
Recruitment, training and management of a team of music catalogue specialists.
Worked on analysis of various data feeds that were purchased to create the final database and produced full, detailed reports re: the efficiency of each feed vs. costs for the business team to make commercial decisions from.
Privately Held; 1-10 employees; Internet industry
November 1998 – September 1999 (11 months)
In the first 60 hired to work at Amazon.co.uk, joined the web development team shortly after launch to set up the catalogue department & liaise with Seattle based software team.
Presented catalogue services to key book publishers and worked on detail page content strategy.
Presented catalogue services to key book publishers and worked on detail page content strategy.
Skills
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HTML + CSS
(Intermediate, 4 years experience) -
Wordpress Design
(Advanced, 2 years experience) -
MS Project
(Intermediate, 2 years experience) -
Photoshop
(Intermediate, 5 years experience) -
Illustrator
(Beginner, <1 year experience) -
Final Cut Express
(Beginner, 2 years experience) -
Google Analytics
(Intermediate, 4 years experience) -
Google Adwords
(Beginner, 2 years experience) -
Prince2 Foundation & Practitioner
(Intermediate, <1 year experience)
Certifications
-
Prince2 Foundation & Practitioner
- APMG
University of Exeter
BA Hons, Politics & History
1995 – 1997
Activities and Societies: Catfish - Indie Music Club
The Institute of Direct Marketing
Currently studying for Diploma in Digital Marketing
