We use Soundcloud at Domino for previewing records to fans the week of release.
If you check out the aims of the campaign you'll see one of the main ideas was to tie the t-shirt to the music and help people discover more about the band behind each.
Eventually I came up with something whereby there was audio for each t-shirt (rather than the album packshot).
We then had it linked into the landing page for the mini site so when you reposted the link to the site in Facebook the widget automatically played like this.. and you scroll through each t-shirt listening to music by each artist. Click on it and it takes you to the mini site to find more about each artist.
The widget then linked back to the mini site so as it was spread virally through ours and Uniqlo's facebook accounts we generated more and more traffic back to our mini site.
No comments:
Post a Comment