An interesting bit of info from my course book for the Diploma:
"..in most online communities, 90% of users are lurkers who never contribute, 9% of users contribute a little and 1% of users account for almost all the action.." --Jakob Nielsen
Nielsen suggests some participation strategies.
First, there should be easy methods for a visitor to contribute, clicking a rating or commenting without registering.
Second, automate contributions, but showing related recommendations or the most read articles.
Third, provide templates for response.
Fourth, reward users by giving them accolades for contribution and finally promote participation through design or featuring top reviewers.
No comments:
Post a Comment