rfintentindex

Another intense week of training with the IDM. Knuckling down to using the SOSTAC approach for digital marketing planning. That's... (it helps me to write this out so hey!)...

- SITUATION ANALYSIS
- OBJECTIVES
- STRATEGY
- TACTICS
- ACTIONS
- CONTROL

Anyway, as you can imagine there's a lot of focus on Situation Analysis split into market / customers. On the customer side something that cropped up was the usefulness of the rfintentindex in understanding the audiences you're targeting.

The idea is that rather than segmenting on the basis of demographics (or demographics alone) you can approach in terms of intent.

You can read more about it at www.intentindex.com.