So the new Facebook design is rolling out.
"Interests" are gaining more emphasis as a result.
This is because activities are getting their own feed on the left rather than being within general updates on the right.
When Spotify was integrated into FB news feeds record labels saw a massive surge in revenue from plays as friends virally shared what they were playing (they'll get even more now).
The Goodreads app has been integrated for a while (and its growth generally has had a lot to do with FB) but it looks like it will have more prominence in people's feed.
ALSO, you will see someone is reading something click on the photo and add to your "to read" list. Feels like we're a short jump away from someone like Amazon ebooks (or similar) hooking into this but for some reason its just Goodreads for now.
http://thenextweb.com/facebook/2013/03/13/facebook-begins-rolling-out-new-one-column-timeline-with-increased-emphasis-on-interests
http://www.goodreads.com/blog/show/411-now-it-s-even-easier-to-show-off-your-love-of-books-on-facebook
I am one of the very small number that have the new search in beta at the moment (which will have a big impact on advertising, but has a lot of issues, more on that another time). The new look timeline is actually rolling out very quickly though. If anyone spots they have it please holler as I'd like to see it in action.
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