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| Uniqlo / Domino Mini Site |
We had a relatively small amount of time to get this together so rather than creating full content pages from scratch and re-uploading tracks or repeating content that already existed we decided to create a flash website with all the content plugged into the back end from our CMS. So.. the audio came from our audio digital management system and the artist pages are those that exist on our website already e.g. like this. Of course the bonus of our CMS is that promo info and the mart sit alongside each other anyway so we could also pick up a few music sales. I also made sure all links outwards from the t-shirts to the Uniqlo store were affiliate tagged with a Domino linkshare account as also planned.
I sketched out a plan for what the website should look like and approved the final design from the flash developer. With the tagline "This Is What Your T-Shirt Sounds Like" we, of course, wanted the t-shirts to be prominent. We had some clear aims set out for the campaign which the mini site had to reflect.
P.S And yes, those are members of staff as well as band. I knew we could drive a nice bit of traffic from friends and family of Domino to that page to have a bit of a nose ;-)
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