Change: Social Media: Ladder of Engagement

OK, so I stole this from an article on mashable and its talking just about Twitter specifically in relation to causes but if you're new to social media strategy I just wanted to bring it to your attention as a good visual representation of how I approach the whole kaboodle and I think you should.

OK, we are all aware that there are different levels of engagement with fans of a product, service, band, charity or whatever. And we have millions of digital tools to reach out to them. So how do you frame your strategy? What are your aims? 

Personally, I like to identify each level of engagement and seek to nurture and feed those people that want to stay at that level. I don't want to irritate them or have them fall off their rung of the ladder. But when ready, they might move up the ladder and engage more closely and its being able to identify those people as well as the tools and the pivotal moments for them that is key to conversion.

I'll may come back later in the week with my own image representing the general strategy I've deployed in the music industry. Its more complex than this one, as the tools I've used in the past had some crossover with freebies, email lists and the like. I'll see how I get on!